The World of Coca-Cola is a museum in Atlanta, USA, that celebrates the history and culture of Coke, one of America's favorite soft drinks. The museum is located on a 20-acre complex across Baker Street from Centennial Olympic Park just a few blocks away from where John Pemberton initially created the formula for Coca-Cola. Next to the World of Coca-Cola is the Georgia Aquarium, another popular attraction in Atlanta city. Coke was introduced over 125 years ago in the city of Atlanta and it’s corporate headquarters has remained there ever since. Initially, Coke was sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the “Atlanta Journal”. Within a year, Coca-Cola was established as a company. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA.
The museum includes collections of memorabilia from throughout Coke's history, including advertisements and collectibles as well as artwork featuring Coke's iconic image. There is also a movie about Coca-Cola and a chance to interact with characters like the famous Coca-Cola polar bear. Highlights of the museum include a mini bottling plant that allows guests to see the operation of a fully functioning bottling line which produces commemorative 8-ounce bottles of Coca-Cola Classic. The bottling process is slowed down significantly to allow guests an easier view. A complex robotic delivery system sends the bottles upstairs to "Taste It!" where guests retrieve them as they exit the museum.
In the “Taste It” exhibit, guests can sample over 60 different types of Coke drinks from around the world. There is also a Coca-Cola Freestyle self-serve machine, which can dispense a guest's choice of over 100 carbonated and non-carbonated beverages produced by the company.